Advertising plays a huge role in how you market your business.
With the availability of print and digital media, taking advantage of all forms of advertising can help your company reach a range of audiences. With newspaper advertising, you can tap into more local demographics and build trust within your community. Run of paper (ROP) advertising is a type of newspaper advertising that could help your business in unexpected ways. When you partner with Wakeen Pages, we’ll provide perspective and expertise while consolidating a highly effective print strategy.
Run of paper advertising, sometimes referred to as run of press, is advertising printed directly onto the newspaper page, surrounded by editorial content. ROP display ads typically cost less than newspaper inserts when factoring additional costs to produce and ship an insert to the newspaper distribution plant. As content continues to drive engagement, newspaper journalism has traditionally been a trusted source for news, information and advertising. Positioning your ROP ad on a page with highly read content logically will make your message more visible.
Most Sunday editions will consist of separate sections, organized by topic and featured content.
Sections like SPORTS, TRAVEL, HOME or COMMUNITY provide more relevance by positioning your ad within the appropriate context.
Although positioning is often ‘first come, first serve’, Wakeen Pages advises clients on the best way to leverage premium positioning and sizing impact to generate the optimal recall and response.
Another benefit of ROP display is the short turnaround time needed to run an ad. You’ll be able to choose from a variety of sizes, design and run your ad all within a short deadline. This makes newspaper advertising a viable option if responding to market conditions or your organization needs to communicate an important message to the community quickly.
With so many options for your advertising budget, why might newspaper ROP be a good option? Benefits include:
Harnessing the power of print ads is a big move for any business, and Wakeen Pages is a newspaper advertising partner that will help you navigate the complexities of hundreds of newspapers across the U.S. Request a quote today to get started on your venture into print advertising.
