Pages in advertising means more than just print
Many of our clients and partners trust us with their print placement, but the world of media consumption has changed and continues to morph. To effectively reach your audience, it may require a layered approach that includes a combination of both physical publications and digital platforms. Just as we have done in the traditional space – going publisher direct, building relationship, negotiating for the most competitive rates and demanding accurate results – we have done the same in the digital/online domain. Learn more about a few of the ways that Wakeen Pages can better connect you with your ideal customer through digital advertising.
The short answer is no, but it is a bit more complicated than that. The sheer number of digital media buying options can be staggering. With hundreds of thousands of websites and media options how do you know where to start?
Programmatic is essentially purchasing digital/online advertising across a network of sites based on specific targeting parameters. The actual process is very similar to buying and selling of stock as pricing and delivery is driven by demand for keyword and/or customer qualifications.
Just about every television station, radio station group, advertising agency and media buying company offers some form of programmatic buying capabilities. What you may not know is that most of this advertising leads back to a few network exchanges.
Wakeen Pages has identified one of a handful of programmatic buying platforms that have direct access to the key exchanges and who are willing to create open-sourced (or custom) networks based on client needs. They also place not just in display, but across all screens to include mobile, OTT and native.
How does Mobile In-App work & is it right for me?
Mobile advertising is delivered to any mobile-enable device through apps that consumers use such as games, weather, traffic or even voicemail. When you download an app, you have the option to give permission to receive advertising. This is how software companies are able to provide content at low or no cost.
Ads are tailored to users based on location, demographics and/or behavior. Geo-fencing or geo-conquesting is the most common way to target potential customers as advertisers can define specific market areas either by a mile radius or custom mapping – referred to as a polygon. When a devices enters into this area, they can be served ads through an app and that device can continue to receive advertising after they leave that area based on time and frequency caps.
Mobile in-app is ideal for advertisers who need to reach people based on distinct locales or attendance as targeting can include your branches, competitors’ locations, events, counties, districts, travel routes, etc.
Envision matching your customer database to mobile-enable devices and delivering messages that are relevant and timely to them? You imagined it and now it is possible through addressable advertising technology.
Intersect with your customers through phones, laptops, desktops and OTT/CTV devices at home, work or on the go. Addressable uses geo-location and mobile IDs to target users at specific locations with customized messaging. Extend reach to other qualified prospects through a curated list and/or look-alike audience targeting based on your ideal customer profile.
Pin-point users further along in the decision funnel by applying selection filters related to demographics attributes and intent-to-purchase behaviors.
With so many digital advertising agencies out there, here are some key considerations when selecting a partner:
We know that you have many options and resources when it comes to digital advertising and we may not be the right fit for everyone, but we welcome the opportunity to discuss your needs. Request a quote today to get started with a test campaign with our open-source programmatic platform.