Resources

Audience Targeting in Today’s Digital World

Digital audience targeting is exciting! And complex…While we’d argue that digital audience targeting is equal parts science and art, we’ve laid out some of the core methodologies in this guide to provide you with a foundation to build upon.

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The Power of Publisher Direct

If you think of print advertising when you think of Publisher Direct, it’s time to redefine the publishing universe and what it means to advertisers.

Yes, publisher direct still includes newspapers, magazines, and trade journals. However, it also means access to direct websites, online networks, native content, and eNewsletter deployments that help advertisers reach their target audience effectively through trusted, brand-safe delivery. Here are five benefits of having Publisher Direct placements as part of your marketing mix.

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A Case For Consultancy

Building, growing, and maintaining a business is no small feat.  Even seemingly simple concepts require a combination of operational, accounting, marketing and human resource acumen. 

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