Digital audience targeting is exciting! And complex…While we’d argue that digital audience targeting is equal parts science and art, we’ve laid out some of the core methodologies in this guide to provide you with a foundation to build upon.
If you think of print advertising when you think of Publisher Direct, it’s time to redefine the publishing universe and what it means to advertisers.
Yes, publisher direct still includes newspapers, magazines, and trade journals. However, it also means access to direct websites, online networks, native content, and eNewsletter deployments that help advertisers reach their target audience effectively through trusted, brand-safe delivery. Here are five benefits of having Publisher Direct placements as part of your marketing mix.
When you think of newspaper ads, you probably picture the full-page ads you see on a paper’s back page, often using color and big, bold
Technology continues to change the way we do things. From the way we contact our loved ones to the development of life-altering medications, there’s no
Advertisers want ads that grab attention, which is why rich media has become a critical part of the digital media mix over the past decade.
Props to you! After hours of deliberation and strategizing, your business and marketing plans are complete. Time to sit back and relax. WRONG! Implementation is
Today’s world is one of extreme personalization. From what we watch, listen to, purchase, read, and eat – everything can be carefully selected. Gone are
Find your inner Indy If you work in marketing or media, you may often feel like the famed Indiana Jones. Not that we are being
Building, growing, and maintaining a business is no small feat. Even seemingly simple concepts require a combination of operational, accounting, marketing and human resource acumen.
Harrisburg, PA – Having outgrown their space in Mechanicsburg, PA, Wakeen Enterprise has renovated as 5000 square-foot space along Front Street in Harrisburg. In many
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