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The Power of Publisher Direct

If you think of print advertising when you think of Publisher Direct, it’s time to redefine the publishing universe and what it means to advertisers.

Yes, publisher direct still includes newspapers, magazines, and trade journals. However, it also means access to direct websites, online networks, native content, and eNewsletter deployments that help advertisers reach their target audience effectively through trusted, brand-safe delivery. Here are five benefits of having Publisher Direct placements as part of your marketing mix.

Unique Sizes Of Newspaper Ads

When you think of newspaper ads, you probably picture the full-page ads you see on a paper’s back page, often using color and big, bold

The Impact Of Newspaper Advertising

Technology continues to change the way we do things. From the way we contact our loved ones to the development of life-altering medications, there’s no

Rich Media Vs. High Impact

Advertisers want ads that grab attention, which is why rich media has become a critical part of the digital media mix over the past decade.

Approaching The RFP Process With Confidence

Props to you! After hours of deliberation and strategizing, your business and marketing plans are complete. Time to sit back and relax. WRONG! Implementation is

Five Ways To Ramp Up Your Niche Marketing

Today’s world is one of extreme personalization. From what we watch, listen to, purchase, read, and eat – everything can be carefully selected. Gone are

The Holy Grail Of Measurement Success

Find your inner Indy If you work in marketing or media, you may often feel like the famed Indiana Jones. Not that we are being

A Case For Consultancy

Building, growing, and maintaining a business is no small feat. Even seemingly simple concepts require a combination of operational, accounting, marketing and human resource acumen.

Carrying The Vision To Downtown Harrisburg

Harrisburg, PA – Having outgrown their space in Mechanicsburg, PA, Wakeen Enterprise has renovated as 5000 square-foot space along Front Street in Harrisburg. In many

5 ways to improve your business.

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