The Power of Publisher Direct
If you think of print advertising when you think of Publisher Direct, it’s time to redefine the publishing universe and what it means to advertisers.
Yes, publisher direct still includes newspapers, magazines, and trade journals. However, it also means access to direct websites, online networks, native content, and eNewsletter deployments that help advertisers reach their target audience effectively through trusted, brand-safe delivery. Here are five benefits of having Publisher Direct placements as part of your marketing mix.