If you think of print advertising when you think of Publisher Direct, then it’s time to redefine the world of publishing and what it means to advertisers.
Yes, it still includes newspapers, magazines and trade journals, but it also means access site direct websites, online networks, native content and eNewletter deployments that help advertisers reach their target audience effectively through trusted, brand-safe delivery.
Wakeen Pages have more than 50 years of combined experience working with publishers to find not only the best rates but the most effective placement strategies. Give us your goals, budget and audience and we can provide options and combinations that may still include traditional print but will likely take you well beyond the pages of your grandpa’s Sunday Edition.
Depending on what your business offers, you may use one kind of ad over another. When you choose an ad type, it’ll be placed under that heading in the classifieds, making it easy for readers to navigate the section and find what they want. Common advertisement types for businesses include:
If debating the advantages and costs associated with FSIs vs ROP, please consider the following:
Harnessing the power of publisher direct can be overwhelming given all of the options. Wakeen Pages can help you navigate the complexities of hundreds of newspapers and magazines across the U.S. Request a quote today to get started on your venture into print advertising.