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Out-of-home advertising remains a significant source of impact for both local and national brands. It is highly targeted, trustworthy and builds brand recognition. Whether you are interested in billboards, buses, busy locations or ballparks, Wakeen Pages can help you identify and negotiate effective placements that will intersect with consumers no matter where they are buzzing to or from.
Outdoor advertising consistently delivers the highest Reach and Frequency of any traditional media channel. Our team understands how to locate and negotiate the best placements for your campaigns from interstates to neighborhoods. Employ static or digital panels in one location or as part of a rotary program. We will provide proof-of-posting and work with the outdoor company to include maps and images to present to your clients.
Reaching commuters can prove to be an effective and efficient strategy depending on your campaign goals. With placements on buses, trains, subways, toll booths and airport terminals, placements can include small-scale images on multiple units or large-scale take-over campaigns that cannot be missed. Transit is a creative solution to reach metro areas where traditional outdoor panels are limited, but they also work well for a niche audience like paratransit vans catering to seniors.
If you need a highly-targeted, disruptive option to support your campaign, then consider out-of-home advertising that takes your message to high-traffic locations. Here are a few applications: - Gas Station pumps - Restaurant coasters/bathroom stalls - Grocery store carts/floor signage - College campus move-in packages or chalk bots - Beach skywriting - Theatre and concert playbill ads - Coffeeshop sleeves
Regional sports teams, non-profit organizations, events and schools that align with your brand and cater to your target audience should be considered for sponsorship as part of a larger strategy. Ranging from scoreboards and emails to interactive promotions and announcements, there is a myriad of ways that you can support the local community. The key is finding opportunities that are meaningful to the organization and provide positive exposure to the sponsor.
Likely what you think of when you picture outdoor advertising are bulletins, which are the largest standard-size panels. Usually placed along interstates or major traffic arteries. These are traditionally placed in 8-week or longer cycles. While advertisers use them to promote everything from advocacy to grand openings and seasonal sales, they work well for brand awareness campaigns as they deliver strong reach. Because vinyl is the traditional production material, one bulletin can be used multiple times as long as the message is still relevant.
Static posters are a smaller version of the large billboards lining interstates. Posters are traditionally placed in 4-week cycles and are generally located on secondary roads, neighborhoods and/or cities. Because advertising will stay in up for at least a month, messaging should be timed accordingly. Most poster campaigns include more than one location if Reach is the primary goal, but they work well for directional and/or location-specific campaigns because of their proximity to retail and commercial thoroughfares.
Digital panels come in both large, bulletin or smaller, poster sizes. The key benefit is the flexibility to change messaging or even run multiple messages simultaneously. While the cost is a bit more than static panels, there are no production charges. Finally, you are sharing space with other advertisers, but they do demand attention with bright colors and changing displays. Utilize RSS feeds to provide real-time information like temp, time and scores or set dayparted messages.
You may have seen digital panels wrapped around buildings or tall, vertical spectacular outdoor panels. Additionally, many areas like suburban Philadelphia, have unique outdoor displays that seamlessly integrate into the landscape. Video messaging can also be incorporated into gas pumps or airport terminals. While traditional panel placements work for most campaigns, for hard-to-reach audiences or to bring a wow factor to support a significant announcement, release or promotion, consider layering in a specialty placement.
Want to make an impact? We welcome the opportunity to discuss your needs. Request a quote today to get started with a test campaign.