Unique Sizes of Newspaper Ads


When you think of newspaper ads, you probably picture the full-page ads you see on a paper’s back page, often using color and big, bold pictures. While these ads are definitely effective, you have other options. Newspaper advertising comes in a variety of shapes and sizes. Often, using a nonstandard size can draw more attention […]

The Impact of Newspaper Advertising

impact of advertising

Technology continues to change the way we do things. From the way we contact our loved ones to the development of life-altering medications, there’s no denying the vast technological impact on our daily lives. As marketers establish their brands online, they may neglect the unique benefits of traditional marketing strategies, like those of newspaper advertising. […]

Rich Media vs. High Impact


Advertisers want ads that grab attention, which is why rich media has become a critical part of the digital media mix over the past decade. High impact media can prove even more valuable to advertisers who want dynamic digital ads that contain interactive elements. So what is the difference between the two, and which one […]

Approaching the RFP Process with Confidence

colored pencils

Props to you!  After hours of deliberation and strategizing, your business and marketing plans are complete.  Time to sit back and relax.  WRONG!  Implementation is a key aspect to success and advertising is a crucial portion of that.  Maybe you are an established company and it is time to go through a rebranding process, possibly […]

Carrying the vision to downtown Harrisburg

wakeen office

Harrisburg, PA – Having outgrown their space in Mechanicsburg, PA, Wakeen Enterprise has renovated as 5000 square-foot space along Front Street in Harrisburg. In many ways, the new location represents a convergence of their vision that anything is possible and purpose to help people be intentional. Wakeen Enterprise is the parent company of Wakeen & […]

Five Ways to Ramp Up Your Niche Marketing


Today’s world is one of extreme personalization. From what we watch, listen to, purchase, read, and eat – everything can be carefully selected. Gone are the days of solely relying on the timetable of local networks to bring us our favorite shows. Newspapers and magazines curate reader-specific content and subscription services allow us to craft […]

Wakeen Enterprise expands brand storytelling capabilities


Harrisburg, PA – Wakeen Enterprise, Inc. is excited to announce the acquisition of The Premise Studio based in Lancaster, PA.  This partnership represents not only an expansion of services, but also the addition of Jeremy Hess to the Wakeen Enterprise executive team as Chief Brand Officer.   The Premise Studio is built on the belief that […]

Wakeen Enterprise continues expansion in preparation for 2020


Harrisburg, PA – Wakeen Enterprise, Inc. continues to grow in preparation of 2020 growth and to support the recent addition of The Premise Studio with the addition of a commercial photographer and Development Director. Dwight Kopp joined the team as Development Director. Dwight has lived in three countries, authored seven books and logged over 10,000 […]

The Holy Grail of Measurement Success


Find your inner Indy If you work in marketing or media, you may often feel like the famed Indiana Jones.  Not that we are being chased by rolling boulders or dropped into a snake pit, but we are on a quest just like good old Indy.  Searching for the ‘holy grail’ of measurement success, the […]

A Case for Consultancy

golden gate bridge

Building, growing, and maintaining a business is no small feat.  Even seemingly simple concepts require a combination of operational, accounting, marketing and human resource acumen.  Partnering with a consultant can seem like an admission of failure or an unnecessary expense, but I would like to challenge that line of thinking.  The right consultant or business […]