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GA4 is the latest version of Google Analytics, offering advanced tracking capabilities and a wealth of knowledge about your website activity; BUT, if you are unfamiliar with these metrics and what benchmarks to shoot for,
Collaboration is defined as the action of working with someone to produce or create something. What if that “something” was to solve a unique brand challenge? Sure, you are likely noodling out ideas and innovation one partner at a time, but harnessing the collective brain-trust of internal teams and external partners through
A well-crafted video is your most effective tool for building trust with a prospective customer or client before you ever meet them. And a bad video is the fastest way to lose it. Production quality reflects professionalism and dedication to excellence, influencing how your audience perceives your products or services before you even say a word.
With major sporting events like the Super Bowl or March Madness, the creative is just as important as the reach and frequency of the media buy. By understanding the audience, leveraging emotional connections, and capitalizing on contextual relevance, advertisers can appeal to the finicky fan bases and casual viewers alike.
In the cookieless advertising landscape, first-party data reigns supreme. This data, collected directly from your audience, is a goldmine for understanding customer behavior and preferences.
Super Bowl commercials have come a long way. The journey from simple ads to star-studded, digitally integrated campaigns reflects the changing landscape of advertising and consumer engagement. As we eagerly await each year’s commercials, one thing is certain – Super Bowl advertising will continue to captivate audiences and set new standards for creativity and marketing innovation.
Does your status quo marketing plan leave you feeling in a rut about how to shake things up for your organization, generate new leads, or just generally create a unique buzz around your brand?
For most marketers, the Request for Proposal (RFP) process is often met with dread. It’s infamous for its complexities, time-consuming nature, and sometimes ambiguous outcomes. By implementing a few strategic measures, the RFP process can be transformed into a painless and productive endeavor for both the issuing company and the responding parties.
Let’s begin by asking the most basic question – do you have a strategy in place for 2023 or just a basic idea of what you will do? Skipping the marketing plan is a common mistake many organizations make. Imagine the potential of a contractor building a home with no blueprint.
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